15 Apr KSC Receives Image Award for Integrated Marketing Campaign
KSC Receives Image Award for Integrated Marketing Campaign
KSC, Inc. received an Image Award and Judges Award from the Central West Coast Chapter of the Florida Public Relations Association for a strategic integrated marketing campaign to enhance school safety through 3M™ Safety and Security Film.
NGS Films and Graphics, the country’s leading 3M™ Authorized Window Film Dealer, hired KSC, Inc. to develop and implement a strategic lead generation effort to reach schools in Florida and Texas about increasing school safety by installing 3M™ Safety & Security Film on all glass doors and windows.
Shortly after beginning work, KSC, Inc. was notified that a school safety grant had been made available by the Texas Education Agency for Texas school districts. The School Safety and Security Grant program awards up to $100 million in public funds to schools. Bullet-resistant glass or film for school entrances was listed among the identified ways the funds could be used. KSC, Inc. created and implemented an integrated marketing campaign that publicized the grant opportunity to 1,206 independent school districts (a total of 9,530 schools) within Texas that resulted in several schools contacting NGS Films and Graphics.
KSC, Inc. entered the work it did into the integrated marketing category of the Florida Public Relations Association’s Image Awards program. The Florida Public Relations Association is the world’s oldest public relations trade association and has been supporting public relation professionals since 1938. The Image Awards is hosted at the chapter level and is a highly competitive awards program that showcases public relations excellence in Florida.
KSC, Inc. has been building brands since 1998. As a full-service communications firm focused on creating real connections between businesses, brands and people, KSC, Inc. employs a staff of strategists who specialize in helping clients tell their stories in ways that have impact and meaning for their customers.
For more information about KSC, Inc., a full-service marketing, public relations and advertising agency in Sarasota, Florida, call (941) 905-1555 or visit www.kscadvpr.com.