KSC is proud to assist New College of Florida with preserving the Pei Residence Halls. These iconic buildings, and their surrounding courtyards, were designed by one of the titans of mid-century modernist architecture – I.M. Pei. Our work entailed creating a graphic mark that uniquely represented the style and form of this famous landmark. This mark served as the key graphic in several communication pieces created to garner financial support for providing necessary renovations to Pei Residence Halls.