With headquarters in both Houston and Sarasota, Accent Distributing, a 3M™ Authorized Distributor of 3M films, works with more than 1,000 film dealers throughout nine states and the Caribbean. Developing a strong relationship with dealers is key. In 2019, KSC, Inc. developed a “Working For You” brand strap line to highlight the added-value benefits that Accent Distributing provides to its dealers. This brand messaging is demonstrated in various publications and through the actions of Accent Distributing’s daily operations. Tactics to showcase the “Working For You” concept include a printed brochure, a password protected dealer resources website, regular email notifications, a marketing blog for dealers and a Facebook page dedicated to building a dealer community.