17 Jun KSC Inc., Sarasota Orchestra Recognized During 2022 Image Award Program

KSC Inc. and Sarasota Orchestra recently received an Award of Distinction and a Judges Award from the Florida Public Relations Association’s Central West Coast Chapter Image Awards program.

KSC Inc. assisted Sarasota Orchestra on a recruitment campaign for fellows in collegiate music programs worldwide to participate in the 2022 Sarasota Music Festival. Since 1965, the Sarasota Music Festival has drawn global attention as a renowned teaching and performance activity for classical musicians. Each year, up to 300 students apply to participate, and only 60 are accepted as fellows into the prestigious program.

KSC Inc. was brought in three weeks before the fellow application deadline to help boost publicity efforts to gain more applications from musicians to attend the program. Over the course of three weeks, both KSC and Sarasota Orchestra staff implemented an integrated communications strategy that included emails, text messages, eblasts, social media and more. The efforts resulted in more than 445 applications (the most applications the program had received since 2012).

The Central West Coast Chapter of the Florida Public Relations Association is a network of more than 100 public relations, marketing and communications professionals from Sarasota, Manatee and Desoto counties who come together for professional development and peer networking. The Image Award program is designed to recognize the best public relations programs in the Central West Coast region.

The mission of the Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida.

For more about CWC-FPRA, go to cwcfpra.com. For more about the 2022 Sarasota Music Festival, go to Sarasotaorchestra.org/festival.