18 Sep KSC Account Executive Earns Professional Certification

An account executive at KSC, Inc. has earned her credentials as a Certified Public Relations Counselor from the Florida Public Relations Association.

Melanie Reda, APR, recently earned professional certification in public relations, receiving the designation of Certified Public Relations Counselor (CPRC). Reda now joins an elite group of approximately 125 practitioners throughout the state who have demonstrated the highest level of professionalism and advanced consultation skills in the practice of public relations.

Having worked in agencies and corporate marketing departments for more than 25 years, Reda is currently an account executive at KSC, Inc., a strategic communications agency. Reda began her career in marketing and public relations by interning at Walt Disney World and at a PR agency that specialized in the comic book industry. Since then, her career has taken a decidedly more practical slant with employers and clients in retail, publishing, software development, medical management, commercial insurance, among other fields.

Reda graduated from the University of North Carolina at Chapel Hill with a bachelor’s degree in Journalism and Mass Communication and a concentration in Public Relations. She has been a member of the Florida Public Relations Association since 2010 and has held multiple positions on the board of the Central West Coast chapter. Most recently, she began her term as president-elect of the chapter. In 2019, Reda was recognized with the Thomas Nunan Rising Star award and in 2020 she received the Presidents’ Karma Award. Reda also serves as a board member for Habitat for Humanity Sarasota.

The CRPC credential was first developed in the 1960s by FPRA to recognize more seasoned professionals and provide a way to showcase their ability to counsel clients in any type of industry and situation. To be eligible, candidates must have already achieved professional Accreditation in public relations (APR) through the Universal Accreditation Board and have at least 10 years of experience in the field of public relations. The examination process to earn the CPRC credential is designed to be rigorous to ensure counselors are able to handle a variety of PR practices while demonstrating the highest degree of ethics and processes.

KSC, Inc. has been building brands since 1998. As a full-service communications firm focused on creating real connections between businesses, brands and people, KSC, Inc. employs a staff of strategists who specialize in helping clients tell their stories in ways that have impact and meaning for their customers.